Centre Pompidou-Metz: Engaging visitors in a narrative experience about the artworks
#CLIENT
About
#CHALLENGE
Goals
The Centre Pompidou Metz was looking to develop its digital strategy and the implementation of a local collaboration dynamic. The team required to place accessibility issues at the core of the project.
#KEY FIGURES
An engaging
conversational agent
90%
90% growth in the number of users during the exhibition period
75%
75% of the content of a work is discovered
#SOLUTIONS
Enhancing
visitor experience
The narrative experience set up by our team is the result of a collaboration between technology and content creation. The Conservatoire d’Art dramatique de Metz provides voices, bringing an audio dimension to the digital tour and making it accessible to people with visual impairment. Ask Mona editorializes the texts in a dynamic and interactive format.
The digital experience allows visitors to discover the exhibition differently and at their own pace. Each visitor can activate the content related to the work that interests him by taking a picture of it.
