Rouen Sites & Monuments : Artificial intelligence brings Joan of Arc back to life in Rouen

rouen-historial

#CLIENT

About

Rouen Sites & Monuments manages and promotes Rouen’s historic heritage, including iconic sites such as Notre-Dame Cathedral and the Gros-Horloge. Welcoming several hundred thousand visitors each year to 5 sites, the organization offers guided tours, cultural events and educational programs to enhance the city’s history and culture.

#CHALLENGE

Goals

Rouen Sites and Monuments aimed to enhance the cultural experience for its visitors by leveraging technology while maintaining a high level of scientific and historical accuracy. Their goal was to create a unique and unprecedented product that would extend the visiting experience at the Historial Jeanne d’Arc.

#KEY FIGURE

An interactive souvenir
to extend the visit

Top 2

The intelligent magnet featuring Joan of Arc is the second best-selling item in the store.

#SOLUTION

Creating an engaging
smart magnet

We developed the first smart magnet that enables conversations with Joan of Arc. In addition to being a unique souvenir, a QR code on the back of the object opens up a conversation space, allowing visitors to ask any questions. They can engage in a dialogue with this iconic character and learn more about her youth, battles, and trials.

The object is available for purchase at the Historial Jeanne d’Arc and the Aître Saint-Maclou, and it is offered in 5 different languages.

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