Théâtre du Châtelet: Improving the booking experience of a theater with a chatbot

theatre-chatelet

#CLIENT

About

The Théâtre du Châtelet is an iconic cultural institution in the French capital. Inaugurated in 1862, it is renowned for its theater, opera, ballet, and musical productions. Every year, it attracts internationally acclaimed artists and a diverse audience of culture enthusiasts.

#CHALLENGE

Goals

The team of the Théâtre du Châtelet were redesigning the website and telephone reservation system. They requested Ask Mona’s expertise to set up an information device that would guide their public through this transition.

#KEY FIGURES

A chatbot
available 24/7

104

Utilisateurs du chatbot dès les 6 premiers mois.

#SOLUTION

Développer un chatbot
personnalisée et intuitif pour le public

Our team developed a digital agent that reflects on the image of the theater. Indeed, the chatbot is embodied by Erik Satie, the great French composer and pianist whose artistic journey is intertwined with the Châtelet. Thanks to this device, the visitor is immersed in the experience offered by the Théâtre du Châtelet upon his visits on the website.

In addition to its service aspect, the chatbot offers users additional playful content, such as a music quiz for the show “Cole Porter in Paris.” Since then, the theater has observed that these contents contribute to the animation and promotion of the shows on display.

Thus, in just a few months, the chatbot has become a real promotional tool for the theater’s programming.

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