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Meet Suzzie : the AI that assists visitors explore the Grand Sancerre region
Attracting more tourists, building visitor loyalty and delivering a personalized experience are key challenges for every tourism board and destination. Since July 24, the Grand Sancerre region has an innovative solution to these challenges : Suzzie, a generative AI chatbot. Developed in partnership with the ComitĂ© RĂ©gional du Tourisme Centre-Val de Loire, winner of Atout France’s “Tourism innovation & Experimentation” Call for Expressions of Interest (CEI), this project is part of the Destination France plan and is supported by the French government through Atout France.
Suzzie provides visitors with real-time information while highlighting the authentic beauty of the Grand Sancerre, between the Loire riverfront and the vineyards, hills and bocage landscape. Discover how Suzzie enriches the visitor experience.
An innovative way to discover the Grand Sancerre region
Suzzie is a 24/7 generative AI chatbot designed to provide tourists with all the practical information they need to discover the region. Directly connected to the Tourinsoft platform, the conversational agent is able to provide information in real time. Visitors can get detailed information on places to visit, activities to enjoy, events not to miss, and much more.
Accessible via QR codes on 15 billboards along the Loire lateral Canal and La Loire à Vélo, this chatbot is available in five languages : French, English, Spanish, German and Dutch. The QR codes are strategically placed in nine municipalities: Sury-prÚs-Léré, Léré, Boulleret, Bannay, Saint-Satur, Sancerre, Ménétréol-sous-Sancerre, Thauvenay and Saint-Bouize. The chatbot is also accessible from the Grand Sancerre Tourism Office website to help travelers plan their visit.
How does Suzzie work ?
Visitors can ask Suzzie questions and get instant answers by scanning the QR code or opening the chat bubble on the Grand Sancerre region website. The chatbot responds in a personalized way, taking into account preferences such as age, types of activities desired, or dates of stay. Suzzie offers a customized service that optimizes each traveler’s experience. In addition to tourist information, it provides details of essential services such as transport and local shops, encouraging visitors to fully explore the nine municipalities in the area.
Key benefits of a chatbot for a tourism operator
Implementing a chatbot like Suzzie offers significant benefits not only for visitors, but also for internal tourism office teams. By making it easy for visitors to find the information they need online, Suzzie takes the pressure off switchboards and reception desks. Automating frequently asked questions frees agents to focus on more complex interactions. This automation helps improve the quality of the reception desk experience and reduces workload, improving the quality of life for front desk staff.
With the ability to provide information in multiple languages, Suzzie also helps to welcome international visitors without the need for additional multilingual staff. By making information available to a wider audience, it improves accessibility and inclusiveness.
In addition, the chatbot plays a key role in building visitor loyalty by offering personalized recommendations for activities and events. By encouraging visitors to extend their stay and discover more of what the region has to offer, Suzzie helps increase length of stay and enhance loyalty potential.
Want to explore the possibilities of this innovative tool for your business ? Try Suzzie now and discover what it can do for your destination !